If you have just started a small business or if you have a fairly new existing business, you will need to start focusing on brand building for your company. Many business owners focus heavily on advertising and selling their products to make immediate money often without much thought to the branding of the product but with this, you are not thinking about the long term because although you might be successful in selling products immediately, you may not be able to sell things in the future without continuous advertising.

Selling vs. branding

One example would be if you are selling cakes. Your immediate goal is to sell as many cakes as possible within the week or two and to earn as much money. In this case, you do not mind if the cake is being sold in a blank box or whether the cake is being taken away as a slice on a plate because ultimately, your cake is being sold and you are getting money. However, while the customers may enjoy and love the cake that you have baked, they will not know how to contact you in the future. If they have a birthday five months down the line, they will not know your name. This is what advertising and selling achieves. On the other hand, if you invest money in having a corporate video in Sydney done about your company, your cakes and your brand, you will succeed in making people fall in love with your brand without even having sampled your product. They will decide that in five months, when their birthday comes around, they will buy their cakes from you just by watching your video.

In the past, many companies would invest money in tv commercials, radio commercials and newspaper advertisements which cost a lot of money but today, the best way to invest your money and reach the most amount of people while spending the least amount of money is to use social media. The goal of branding is to make people know your name, to recognize your name and to remember your name at all times. To make your company and its name a top of the mind brand is what your ultimate goal should be. As an example, if on a random day, someone requires a cake, your brand and name should be the first thing that pops in to that persons mind without even having tasted your cakes. This is what successful branding is all about and it is also important for you to have a number that is easy to remember. To learn more about tv commercial production in sydney please visit http://takeonevideo.com.au/tvcbroadcast/.