If you have recently started your own business and you are looking to find ways to advertise the business, the best way to start would be to analyse the market and identify your target market. Your advertising will be broken down in to two separate areas. The first area of advertising will be to advertise your actual product and bring in sales in order to earn money however there is another form of advertising that you will need to consider. This form of advertising is called branding which is using different forms of advertising to get your company’s name out and getting people to recognize your name. Although this form of advertising will not always bring in immediate money, on the long run, it is guaranteed to help bring in business. In other words, you will need to get people to associate your brand name with what you do. In other words, if you bake brownies, you will want people to know your name and associate it with brownies. Therefore in the future, if someone says that they are craving brownies, you will want these people to remember your name and say “this company does brownies”.
Cost effective and free advertising
There are many ways of advertising your business that do not cost much money at all. You can choose to have bumper stickers that you can hand out to friends, relatives and even your customers with funny quotations, jokes or interesting facts that bare your logo on them.
This will not cost you much money but will work in your favor as many people will see the bumper sticker every day and will start to recognize your brand. Printing a few hundred of these stickers is unlikely to cost you much money in comparison with the benefit you will get out of it.
Social media advertising is one of the most cost effective ways of advertising and has the potential to reach thousands of potential customers with just the click of a button. If you know the exact methods of using social media to your benefit, you can get a whole lot of advertising done without spending a single cent of money. Some of these methods include competitions, quizzes, interesting quotes with your logo on it that people will share and advertising in groups. It would be useful for you to go online and do some research about social media advertising and what methods are available to you in terms of using them for your advertising.